Malaysia
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S9-E14: Rowena Morais ft. Krista Goon
Have you ever felt like you’re doing great work, delivering value, helping your clients or teams—but somehow, you’re still not being seen? If so, you’re not alone. And you’re definitely not invisible—you just haven’t fully stepped into your visibility yet. For the final episode of Season 9 of Womenpreneur Asia, I did something different. Instead of interviewing a guest, I became the guest — joining leadership coach and content strategist Rowena Morais for her Thrive Meetup where we talked candidly about visibility, imposter syndrome, and how to show up in a way that feels authentic, not awkward.
April 25, 2025
S9-E13: Jillian Tan
Founder of Poppylab, Malaysia
Jillian Tan is the creative entrepreneur behind Poppylab, a Malaysian costume jewellery line known for its colourful and joyful designs. Jillian shares her journey from starting Poppylab more than a decade ago and growing it into a brand that celebrates individuality and happiness through unique costume jewellery that her clients have come appreciate.
April 18, 2025
S9-E11: Krista Goon
Host, Womenpreneur Asia, Malaysia
In this solo episode, I am sharing with you one of the most powerful tools for marketing yourself and your business — personal branding and storytelling. I’ll be breaking down how to craft a compelling personal brand story, why it matters, and how to use it effectively in your marketing. By the end of this episode, you’ll walk away with actionable steps to start telling your own story with confidence.
April 4, 2025
S9-E10: Krista Goon
Host, Womenpreneur Asia, Malaysia
For a long time, I played by the rules. I thought they were firm, unbendable structures that defined what I could and couldn’t do. But then I realized something—sometimes, all it takes is the boldness to ask. This flipped a switch in my head. And when you ask, you’ll either get a no, a yes, or a maybe. A no changes nothing, but a yes or a maybe? That can open doors you never imagined as it has done for me. In this solo (and succinct 10 minute) episode, I share some strategies to help you start living boldly!
March 28, 2025
S9-E7: Krista Goon & Roselin Das
International Women’s Day Special Episode
Your story is powerful and when crafted strategically, helps you sell and market more easily! It's the core message of this episode which is repurposed from a webinar organised by Futurelab. Krista was invited by Futurelab to speak alongside Roselin Das, the co-founder of Moms Village Asia and they dove deep into sharing their best strategies for storytelling and personal branding for women entrepreneurs, honed through experience and years of being in business.
March 7, 2025
S9-E6: Phoebe Lee
Managing Director, Sonic Lobby, Malaysia
Sound influences how people feel about a brand and Phoebe is on a mission to get businesses to pay more attention to sound. She discusses her entrepreneurial journey, from her childhood love for singing to launching an audio branding business which is still relatively new and niche. She speaks frankly about getting blank looks to questions that stump her and how she had to transition from composer to business owner and the game-changing advice from her father that helped her overcome her challenges.
February 28, 2025
S9-E2: Melor Mokhtar
Artist Coach, Malaysia
A Malaysian artist coach currently based in New York, Melor Mokhtar is excited to help Asian women artists with their art businesses. Her career in the global art market and upbringing across diverse cultures as a diplomat's child have influenced her perspective and outlook as a coach for artists. Melor says that her mission is to help other Asian women uncover their own potential.
January 31, 2025
S9-E1: Krista’s Solo Episode
Host & Creator, Womenpreneur Asia
Welcome to the launch of Season 9 of Womenpreneur Asia! This episode marks an exciting evolution for the podcast as I take you behind the scenes, share my journey and what’s been happening in my podcasting life and introduce some fresh elements for this season.
January 24, 2025
S8-E13: Dr Vimi Ramasamy
Founder & CEO, STRAVIK, Malaysia
Dr. Vimi Ramasamy, Founder and CEO of STRAVIK, makes a much-anticipated return to discuss a core business topic - Environmental, Social, and Governance (ESG) - and why ESG is riddled with confusion and apprehension among businesses and how business owners can start taking ownership and control over the matter.
August 9, 2024
S8-E11: Shariffa Sabrina
Founder, Tanah Aina Sdn Bhd, Malaysia
Shariffa Sabrina is the founder of Tanah Aina Sdn Bhd which began as a glamping experience. It has now become an eco-resort experience complete with dining and nature activities across Malaysia. For Shariffa Sabrina, her intention is to offer a true sustainable eco experience in the heart of the Malaysian jungles and it is all about preserving and appreciating the natural wonders that Malaysia has to offer.
July 26, 2024
S8-E10: Coach Wendy Wong
Managing Partner of Petadiri Leadership, Malaysia
Coach Wendy Wong was a high flyer with a tonne of corporate experience in finance and HR. When she decided to start her own business as a coach, she hired a coach to help her strategize. Her coach had advised that she would take at least 3 years to get stabilized in her business but she thought she could do it in 6 months.
July 19, 2024
S8-E9: Afi Sulaiman
Artist & Illustrator, Malaysia
Afi is a millennial who was dabbling with digital art when she was in her gap year. At that time, she was undergoing mental health issues and looked towards art as a form of therapy and self-expression. Little did she know that this path would propel her into the limelight and now she is a commissioned artist who works with corporate companies, small businesses and individuals.
July 12, 2024
S8-E8: Karen Tan
Founder, Menoplus, Malaysia
Juggling business, taking care of her family and caring for elderly parents while navigating menopause led Karen Tan to a dark place. She experienced itchiness to hot flushes, coupled with frustration and sleepless nights. But from the depths of despair and a desire to figure things out came an "aha!" moment, a turning point that ignited a mission: to empower women on their own perimenopause and menopause journeys.
July 4, 2024
S8-E7: Ida Othman
Owner, Asia Natural Essentials Sdn Bhd, Malaysia
Ida Othman's story is one of perseverance, embracing the power of outsourcing and a personal quest for a safe, natural and effective teeth whitening solution. It all began with Ida's own desire for a brighter smile and from this desire, her teeth whitening product was born!
June 28, 2024
S8-E3: Wendy Lim
Founder, Wei Ling Chambers, Malaysia
Wendy Lim is the founder of Wei Ling Chambers, a boutique law firm in Kuala Lumpur. Specializing in IPOs, securities regulations, mergers and acquisitions and foreign direct investments, Wendy stands out as a young female lawyer with a passion for entrepreneurship and business.
May 31, 2024
S7-E14: Krista Goon
Co-founder, Redbox Studio & Host of Womenpreneur Asia, Malaysia
When I reached 100 episodes this season, Padmaja, a former guest on the show, suggested we collaborate, leading us to record this special episode. Starting podcasting as a technical challenge for personal fulfillment, I'm now joyfully continuing despite the time commitment it requires.
February 2, 2024S7-E13: Shivani Reddy
As a Google-trained #IAmRemarkable facilitator, Shivani is part of a global network of 4500 individuals dedicated to empowering women and underrepresented groups. In this episode, we discuss #IAmRemarkable, a transformative workshop that she facilitates. The workshop advocates the value of vocalizing one’s accomplishments no matter how big or small.
January 26, 2024
S7-E12: Brenda James
Founder, Nook Flowers, Malaysia
Brenda and her sister, Belinda embarked on a journey in 2008 to open Nook Flowers, a business that is an extension of their identity and a testament to the power of principle-driven entrepreneurship. At the heart of Nook Flowers lies a commitment to responsible floristry. Brenda emphasizes the importance of locally grown flowers and the responsibility that business owners and clients share as socially-conscious citizens of the planet.
January 19, 2024
S7-E10: Hana Chua
Director of Business Finance, Kebun Kota, Malaysia
Hana Chua is the Director of Business Finance at Kebun Kota Sdn. Bhd, Pahang, Malaysia. The family business that she is in comprises many moving parts - from aquaculture to sustainable farming to creating ripples in the local cafe scene with their cafe arm, Roots. Hana opens up about her experiences as a young woman navigating the complex waters of a family business deeply rooted in sustainability.
January 5, 2024
S7-E8: Genevia Chin
Founder, Wonkie Ice Cream, Malaysia
Genevia Chin, the founder of Wonkie Ice Cream, wants to bring joy through her alcoholic ice cream with a touch of whimsy. Starting as a home-based business in Penang, Malaysia, she has expanded her business during the pandemic lockdown, proving that pivoting and adapting to changes can be a great thing for a business. This is the story of Three Tiers Ice Cream, now rebranded as Wonkie.
December 22, 2023