About

Host & Creator of Womenpreneur Asia The Podcast Featuring Strategies, Life Lessons & Wisdom From Asian Women Entrepreneurs In Asia

Krista Goon 01
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About Krista Goon

Hello, I’m Krista from Penang, Malaysia!

I'm the host, creator and producer of Womenpreneur Asia, a podcast that features the stories, strategies and struggles of Asian women entrepreneurs in Asia.

I started the podcast in March 2020 in the midst of the pandemic lockdown. I learned to podcast from scratch and published my first episode in October of the same year.

Our podcast conversations are rich and ripe with experiences of Asian women who have started and sustained businesses in their unique ways.

Stories that make me pause and reflect.

Stories that help me unravel the complexity of entrepreneurship.

Stories that reveal hope, courage and optimism.

Asian Women's Entrepreneurship Stories

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I have been a big fan of podcasts since the day I bought my iPod more than 10 years ago. I listened to entrepreneurship and leadership podcasts while I was taking my walks at the park.

Podcasts have always been my way of learning and gaining new perspectives.

These perspectives were almost always American. No doubt the American podcasts were useful for I’ve implemented many marketing and business ideas with much success.

However, I felt something was missing.

Can you resonate? 

What about a podcast that showcased Asian women’s perspectives in Asia about starting, growing and sustaining their entrepreneurial ventures?

Real, everyday women. Women who aren’t celebrities but run businesses that they love.

Women who could share insights and learnings about the ups and downs of managing and operating a business.

Women who could talk about mistakes, challenges and disappointments and would still do it all over again in a heartbeat!

Women who are not afraid of being vulnerable.

As an entrepreneur, I understand what it feels like to be in business. I’ve been in mine since 2004 and I jokingly call myself the “accidental entrepreneur” because it was never my ambition to be an entrepreneur or run a business!

As the co-founder of WomenBizSENSE, a women’s entrepreneur organization, I have met and spoken to many women entrepreneurs in Malaysia. I’ve also had the opportunity to mentor women in business so I get it when women talk to me about issues, problems and challenges of being in a startup, starting a business after leaving their corporate jobs, creating a social enterprise or inheriting a family business. 

Connecting with women in business openly and sincerely enables me to do what I do in my podcast. This podcast extends the work that we help clients with in Redbox Studio, which is my main business – helping them become trusted experts and leaders through effective marketing and communications on their websites.

Yet this podcast idea sat with me for a long time. But it was not until I headed to Hawaii that the podcast became a reality. I pitched this podcast idea as part of my presentation at a women’s leadership programme in Hawaii in July 2019 and all my Asia Pacific friends loved the idea! 

Join Me In My Mission! 

Do you know that a woman in business impacts and improves the community she lives in?

Says OECD, “Women’s economic participation and their ownership and control of productive assets speeds up development, helps overcome poverty, reduces inequalities and improves children’s nutrition, health, and school attendance. Women typically invest a higher proportion of their earnings in their families and communities than men.”

Podcast listeners are from all over the globe –  Malaysia, the United States, the Philippines, Singapore, Hong Kong, Canada, Germany, Nepal, Japan and India.

If you’d like to support the show, buy me a metaphorical cup of tea HERE. 

The Womenpreneur Asia podcast is seasonal with 14 episodes each season. Find it on Spotify, Google Podcasts, Apple Podcasts and major podcasting platforms. 

All episodes are sponsored by my company, Redbox Studio.

Stories are the tapestry of my life and what better way to curate and share the stories of the women that I have had the privilege to speak to? Won’t you join me in my mission?