About Krista Goon

Host & Creator of Womenpreneur Asia
The Podcast Featuring Strategies, Life Lessons & Wisdom
From Asian Women Entrepreneurs In Asia

Hello from Penang, Malaysia!

I’m Krista Goon and I’m the host, creator and producer of Womenpreneur Asia, a podcast that I started in March 2020 (yes, right in the midst of the pandemic lockdown) and published my first season in October of the same year because I wanted to hear stories from other Asian women entrepreneurs.

Stories that make me pause and reflect.
Stories that help me unravel the complexity of entrepreneurship.
Stories that reveal hope, courage and optimism.

I’ve always been interested in entrepreneurship stories since I became an entrepreneur and later, co-founded a women entrepreneur organisation in Penang, Malaysia where I live.

Penang Monthly featured the story of how I launched a podcast in the midst of the pandemic despite no know-how! And another media wrote about my podcast helping to blaze the trail for women entrepreneurs.

Entrepreneurship Stories Of Asian Women

I often say this to my podcast guests, “I’m interested in the story that you haven’t told anyone yet, not the media, not the PR people. The story that you have always wanted to tell but are a little bit afraid to. That’s the story I want to capture and share with the world.”

Here’s a secret: I have been a big fan of podcasts since the day I bought my iPod more than 10 years ago. I listened to entrepreneurship and leadership podcasts while I was exercising in the park near my home. Podcasts were an effective way for me to learn new ideas, find out more about the world and understand different perspectives.

But those perspectives were mostly Western and to a large extent, American. No doubt they were useful for I’ve implemented many marketing and business ideas.

However, I felt something was missing. Can you resonate?

I wanted something more. What about a podcast that showcased Asian women’s perspectives about starting, growing and sustaining their entrepreneurial ventures?

Real, everyday women. Women who aren’t celebrities but run businesses that they love.

Women who could share insights and learnings about the ups and downs of managing and operating a business. Women who could talk about mistakes, challenges and disappointments and would still do it all over again in a heartbeat! Women who are not afraid of being vulnerable.

I was interested in hearing stories of real grit and perseverance. The stories that we all needed to hear if only to help us get over our own fears.

It Almost Didn’t Happen, If It Weren’t For Hawaii


As a speaker, mentor and entrepreneur, I speak about my own experiences as a woman in business. I have met and spoken to many women entrepreneurs in Malaysia and Asia. And I have also mentored women in business. I have also shared many women’s entrepreneurial stories during conferences and workshops.

The more stories we listen to, the more we are inspired and
that’s how we move forward collectively.

Stories are the tapestry of my life. I majored in journalism when I was in university; a culmination of my love for reading and writing as a child after encountering my first Enid Blyton. I am incredibly curious about uncovering women’s anecdotes and experiences. My strength in connecting with women genuinely enables me to do what I do in my podcast. This is an extension of the work that I do in my own business – communicating our clients’ best through their websites and online platforms.

Yet this podcast idea sat with me for a long time. So long that I had to get to Hawaii to make sure I made this podcast a reality. (Listen to Episode 1 for the strange twist of events.)

hawaii-pearl-harbour
In Hawaii with my peers from India, The Philippines, New Zealand, Samoa and the US.
We were visiting Pearl Harbor on our final day of the women’s leadership programme.



Because I am still managing my business, I am pragmatic about my time. Hence, the Womenpreneur Asia podcast is seasonal. Each season presents 13 episodes + 1 bonus (so that I get a break in between sessions of preparing and researching, recording, editing and publishing my episodes).

Womenpreneur Asia has just completed Season 4 with more than 10,500 downloads to date. All seasons are sponsored by my company, Redbox Studio. My listeners come from Malaysia, the United States, The Philippines, Singapore, Hong Kong, Canada, Nepal, Japan and India.

My Quest: Interview 10,000 Asian Women Entrepreneurs

I’ve set a quest for myself to feature and interview 10,000 Asian women entrepreneurs so that their stories can be a legacy they leave for the world (and mine as well).

I hope these episodes help you as you embark on your own entrepreneurial journey. If you’re a seasoned entrepreneur, this could be a great way for you to connect with the women who have been on Womenpreneur Asia. If you are just starting out or aspire to be an entrepreneur, my wish is that these stories inspire and empower you!

Because a woman in business impacts and improves the community she lives in. Says OECD, “Women’s economic participation and their ownership and control of productive assets speeds up development, helps overcome poverty, reduces inequalities and improves children’s nutrition, health, and school attendance. Women typically invest a higher proportion of their earnings in their families and communities than men.”

Womenpreneur Asia is about giving a voice to Asian women entrepreneurs by sharing their personal entrepreneurship stories. It is truly my passion project so I hope you can join me to promote and advance Asian women entrepreneurs through Womenpreneur Asia!

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