About Krista

Host & Creator of Womenpreneur Asia

Hello from Penang, Malaysia!

I’m Krista Goon and I’m the host and creator of Womenpreneur Asia, a podcast that I started because I wanted to hear stories from other Asian women entrepreneurs.

Stories that make me pause and reflect.

Stories that help me unravel the complexity of entrepreneurship.

Stories that reveal hope, courage and optimism.

I’ve always been interested in entrepreneurship stories since I became an entrepreneur and later, co-founded a women entrepreneur organisation in Penang, Malaysia where I live.

Penang Monthly featured the story of how I launched a podcast in the midst of the pandemic despite no know-how!

Entrepreneurship Stories Of Asian Women

Here’s a secret: I have been a big fan of podcasts since the day I bought my iPod more than 10 years ago. I listened to entrepreneurship and leadership podcasts while I was on my evening walks in the park. Podcasts were an effective way for me to learn new ideas, find out more about the world and understand different perspectives.

But those perspectives were mostly Western and to a large extent, American.

No doubt they were useful for I’ve implemented many marketing and business ideas. However, I felt something was missing.

I wanted something more.

What about a podcast that showcased Asian women’s perspectives about starting, growing and sustaining their entrepreneurial ventures?

Real, everyday women.

Women who aren’t celebrities but run businesses that they love.

Women who could share insights and learnings about the ups and downs of managing and operating a business.

Women who could talk about mistakes, challenges and disappointments and would still do it all over again in a heartbeat!

Women who are not afraid of being vulnerable.

I was interested in the heartbreaking stories of real grit and perseverance. The stories that we all needed to hear if only to help us get over our own fears.

It Almost Didn’t Happen, If It Weren’t For Hawaii


As a speaker, mentor and entrepreneur, I speak about my own experiences as a woman in business. I have met and spoken to many women entrepreneurs in Malaysia and Asia. And I have also mentored women in business. I have also shared many women’s entrepreneurial stories during conferences and workshops.

I have always believed that the more stories we listen to, the more we are inspired and that’s how we move forward collectively.

Above all, I love hearing stories. I enjoy uncovering anecdotes and experiences about women’s lives, families and businesses. I majored in journalism when I was in university; a culmination of my love for reading and writing as a child after encountering my first Enid Blyton.

My love for stories encompasses what I do in our business for our clients (we tell our clients’ best stories through their websites). Perhaps it was a natural progression that I felt this crazy desire to start a podcast after years of listening to them.

Yet this podcast idea sat with me for a long time. So long that I had to get to Hawaii to make sure I made this podcast a reality. (Listen to Episode 1 for the strange twist of events.)

hawaii-pearl-harbour
In Hawaii with my peers from India, The Philippines, New Zealand, Samoa and the US.
We were visiting Pearl Harbor on our final day of the women’s leadership programme.



Since I still run a business, I have to be pragmatic about my time availability. This is why the Womenpreneur Asia podcast is seasonal. Each season presents 13 episodes (so that I get a break in between sessions of preparing and researching, recording, editing and publishing my episodes).

Season 1 and 2 have ended and I’ve just launched Season 3. All episodes are sponsored by my company, Redbox Studio.

The Collective Wisdom of Asian Women Entrepreneurs in Asia

My podcast guests are amazing women, each with her own start-up and success story.

But more than success, I want my guests to be open and honest enough to share their harrowing heartaches, pivotal lessons and unending challenges of starting or growing a business while transforming the lives of others who cross their paths. Many a time, a woman in business will impact and improve the community she lives in.

I hope my podcast gives you a way to enjoy the conversations I’ve been privileged to have.

I hope these episodes help you as you embark on your own entrepreneurial journey. If you’re a seasoned entrepreneur, this could be a great way for you to connect with the women who have been on Womenpreneur Asia.

In summary, Womenpreneur Asia is about giving a voice to Asian women entrepreneurs and sharing their personal entrepreneurship stories.

It is truly my passion project so I hope you can join me to promote and advance Asian women entrepreneurs through Womenpreneur Asia!

Here’s How You Can Help

  • Leave me your comments under each episode
  • Rate and review this podcast on your favourite podcast app
  • Buy me a cup of tea
  • Subscribe to my podcast so you know when the latest episodes are published
  • Take our survey!