About Krista Goon
Host & Creator of Womenpreneur Asia
The Podcast Featuring Strategies, Life Lessons & Wisdom
From Asian Women Entrepreneurs In Asia
Hello, I’m Krista from Penang, Malaysia!
I’m Krista Goon, the host, creator and producer of Womenpreneur Asia.
It’s a podcast that I started in March 2020 in the midst of the pandemic lockdown. I learned how to podcast from scratch and published my first episode in October of the same year. My conversations in the podcast are with Asian women entrepreneurs in Asia.
Stories that make me pause and reflect.
Stories that help me unravel the complexity of entrepreneurship.
Stories that reveal hope, courage and optimism.
Penang Monthly featured the story of how I launched a podcast in the midst of the pandemic despite no know-how! And another media wrote about my podcast helping to blaze the trail for women entrepreneurs.
Here is my media profile and topics that I speak about.
Entrepreneurship Stories From Asian Women
I have been a big fan of podcasts since the day I bought my iPod more than 10 years ago. I listened to entrepreneurship and leadership podcasts while I was doing my walks in the park. Podcasts have always been my way of learning new knowledge and gaining wider perspectives.
Those perspectives were almost always American. No doubt the American podcasts were useful for I’ve implemented many marketing and business ideas with much success.
However, I felt something was missing.
Can you resonate? I wanted something more. What about a podcast that showcased Asian women’s perspectives in Asia about starting, growing and sustaining their entrepreneurial ventures?
Real, everyday women. Women who aren’t celebrities but run businesses that they love.
Women who could share insights and learnings about the ups and downs of managing and operating a business. Women who could talk about mistakes, challenges and disappointments and would still do it all over again in a heartbeat! Women who are not afraid of being vulnerable.
If you’re a seasoned entrepreneur, this podcast helps you discover and connect with more interesting and insightful women in business. If you are just starting out or aspire to be an entrepreneur, may these conversations give you ideas and inspiration as you navigate your own business journey!
It Almost Didn’t Happen, If It Weren’t For Hawaii
As an entrepreneur, I understand what it feels like to be in business. I’ve been in mine since 2004 and I jokingly call myself the “accidental entrepreneur” because it was never my ambition to be an entrepreneur or run a business!
As a co-founder of a women’s entrepreneur organization, I have met and spoken to many women entrepreneurs in Malaysia. I’ve also had the opportunity to mentor women in business so I get it when women talk to me about issues, problems and challenges of being in a startup, starting a business after corporate retirement, creating a social enterprise, or inheriting a family business. (If you’re a podcaster and looking for a podcast guest, I’ll be glad to add value to your show.)
My strength in connecting with women genuinely enables me to do what I do in my podcast. This podcast extends the work that we help clients with – helping them become trusted experts and leaders through effective marketing and communications on their websites. Yet this podcast idea sat with me for a long time. So long that I had to get to Hawaii to make sure I made this podcast a reality.
Stories are the tapestry of my life. I majored in journalism when I was in university; a culmination of my love for reading and writing as a child after encountering my first Enid Blyton. I am incredibly curious about uncovering women’s anecdotes and experiences.
Listeners of the podcast come from Malaysia, the United States, the Philippines, Singapore, Hong Kong, Canada, Nepal, Japan and India. The Womenpreneur Asia podcast is seasonal. Each season presents 13 episodes plus 1 bonus episode (so that I get to rest in between seasons of preparing and researching, recording, editing, and publishing my episodes). All episodes are sponsored by my company, Redbox Studio.
My Quest: Interview 10,000 Asian Women Entrepreneurs
I’ve set a quest for myself to feature and interview 10,000 Asian women entrepreneurs so that their stories can be a legacy they leave for the world (and mine as well).
A woman in business impacts and improves the community she lives in.
Says OECD, “Women’s economic participation and their ownership and control of productive assets speeds up development, helps overcome poverty, reduces inequalities and improves children’s nutrition, health, and school attendance. Women typically invest a higher proportion of their earnings in their families and communities than men.”
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