Empowering Conversations

With Asian Women Entrepreneurs Across Asia

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Newest Episodes

Season 10

We’re now in Season 10 of Womenpreneur Asia!

Each season runs for 14 weeks, with a brand-new episode released every Friday.

Hosted by Krista Goon, every episode features an Asian woman entrepreneur who shares her story — her journey, her struggles, and her wins in life and business.

  • S10-E14: Xiao-Ly Koh

    Chef and Founder of Xiaobycrustz, Malaysia

    Malaysia

    This final episode of Season 10 is a deep dive into how a passion for French pastry can become a sustainable, story-driven business in Asia. Xiao-Ly Koh shares how she balances art and passion with the realities of running a retail patisserie and online store, educating customers about French pastry, leveraging visuals and storytelling in marketing and building a lasting legacy. It’s a practical look at turning creative craft into an approachable, local-flavored brand.

    Krista Goon

    Womenpreneurasia s10 koh xiao ly

  • S10-E13: Krista Goon

    Host, Womenpreneur Asia, Malaysia

    Malaysia

    In this reflective solo episode, I invite you to rethink leadership and followership. I share how leadership isn’t always front-and-center and how following—when driven by belief and timing—can spark collaboration that changes the game.

    Krista Goon

    Womenpreneurasia S07 Krista Goon

  • S10-E12: Sonam Ludhani

    Revenue Operations, TONOMUS (NEOM), Malaysia & UAE

    Malaysia, United Arab Emirates

    Sonam Ludhani - Dubai‑based revenue operations and AI strategist - shows that it's not about getting more leads; it's about uncovering revenue from the leads that you already have. From pivoting from supply chain to GTM at tech giants to building small but powerful AI tools, she reveals practical steps to align people, processes and tools (even with something as humble as Excel) to grow margins. Learn why revenue operations matters and how to start deploying this in your business to unlock real value.

    Krista Goon

    Womenpreneurasia s10 sonam ludhani

Insights From Asian Women Entrepreneurs in Asia

Candid conversations about entrepreneurship with Krista Goon and her guests across Asia

Womenpreneur Asia is the podcast for you if you’re looking to be inspired by impactful and entrepreneurial women across Asia. Tune in to 150+ authentic conversations we’ve been privileged to host—stories that are real, relatable, and deeply empowering. Whether you're just starting out or scaling up, these episodes are designed to fuel your own entrepreneurial journey with insight, courage, and community. We believe the best lessons come from hearing stories that move us—and motivate us to do better.