Empowering Conversations

With Asian Women Entrepreneurs Across Asia

Introducing

Womenpreneur Asia

Womenpreneur Asia is a podcast for women entrepreneurs and aspiring women entrepreneurs. The seasonal podcast of weekly episodes features Asia’s most interesting and insightful women entrepreneurs. Hosted and created by Krista Goon, this unique podcast uncovers the highs and lows of entrepreneurship including candid stories and creative transformations. Real women, real stories.

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SEASON 3
Available Now!

Psstt…Season 3 Just Started!

Each season runs for 13 weeks and each week, we present to you a new episode. Each episode features an hour’s interview with an Asian woman who opens up about herself, her story and her business while remaining incredibly real, down-to-earth and resilient. Check out our brand new Season 3 episodes!

Listen here!

I am an entrepreneur and I know how challenging the journey can be. I wished I had a podcast to listen to and learn from when I was starting out in my business journey.

Krista GOON

Womenpreneur Asia is made for you if you want to be inspired by impactful, entrepreneurial women in Asia. Enjoy the conversations that I’ve been privileged to have. Be empowered and inspired to do even better in your own entrepreneurial journey. I know I’ve learnt best when I hear stories that inspire me to do better!

Listen on this website and available on Spotify, Google Podcasts, Amazon Music, Apple Podcasts, Stitcher,
Breaker, Deezer, PocketCast, Acast and TuneIn.

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@womenpreneurasia
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Womenpreneur Asia is a podcast featuring stories of courage, strength, persistence, hope and optimism. We feature Asian women entrepreneurs across Asia. Follow us today!

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Jayce Tham of Singapore is in this week’s episode. She started the media agency business with her sister in 2012 as her business development skills complemented her sister’s creative skills. Over the years they’ve built up a business helping freelancers in creative fields do their best work. Listen as she describes her business and what has evolved and how they’re moving post-pandemic. Link in bio.

Jayce Tham of Singapore is in this week’s episode. She started the media agency business...

Laura Phan of Vietnam is in this week’s episode. She is the founder and CEO of an edu tech platform, iZi Community for Vietnamese learners and content creators and one that’s based on fun and snack-size learning. She’s no stranger to business, having started her first one at 21 years of age and employing 30 people. Yet this time around she’s doing it differently and this brilliant millennial is rethinking education as she believes that factory learning is outdated! Listen to her episode today. Link in bio.

Laura Phan of Vietnam is in this week’s episode. She is the founder and CEO...

I ask myself questions. I have a book of collected questions that I use as thinking tools and prompts. I guess that’s why I enjoy having a podcast. I get to ask my guests all the questions I want 😅🌹 and they allow me to dig into their experiences and stories. What’s your growth tip? #womenpreneurasia #kristagoon #entrepreneurship #malaysianpodcasters #podcastforbusiness #podcastforasia #malaysiaceo #womenceos #womenentrepreneurs #asianwomenceos #podcastforwomen #podcastforentrepreneurs #podcastforasians #wisdomofwomen #businesswomenasia #asianwomeninbusiness #asianwomenvoices #daily #dailygrowth #selfdevelopmentforwomen

I ask myself questions. I have a book of collected questions that I use as...

Jaklin Juanis spoke about how she turned her fear into her profession! She was a guest of mine in Season 2 and we dug into her past especially her growing up years in rural Sabah. She studied by candle light and life was invariably difficult for a young girl with ambition. Yet her first business venture wasn’t as expected as she tried to live up to her expectations of what a business should look like. Listen to her episode at womenpreneurasia.com

Jaklin Juanis spoke about how she turned her fear into her profession! She was a...

Eve Phua is a Singaporean entrepreneur and mother of two. She came into entrepreneurship because she was looking ragged after late nights taking care of her children and was simply curious about getting better skin and looking better as a homemaker. This curiosity led her to become who she is today. Eve is with Mary Kay and is a top producer for the brand. Her business has grown to include other women and she has never lost sight of why she is in business. Listen to her episode from Season 2. Find my podcast on Spotify or go directly to womenpreneurasia.com Happy Sunday! 🪴 #womenpreneurasia #kristagoon #malaysianpodcasters #podcastforbusiness #podcastforasia #malaysiaceo #womenceos #womenentrepreneurs #asianwomenceos #podcastforwomen #podcastforentrepreneurs #podcastforasians #wisdomofwomen #businesswomenasia #asianwomeninbusiness #asianwomenvoices

Eve Phua is a Singaporean entrepreneur and mother of two. She came into entrepreneurship because...

An artist’s soul with a business brain. That’s today’s newly published episode featuring Helen Tan of Blanc Designs, Malaysia. Helen had come back from London to help with her family business but the desire to create art was just too strong a pull! In the early years she didn’t know how to describe her business. It was everything design and art. She’s a quirky woman with big artistic dreams! Have a listen! Link in bio

An artist’s soul with a business brain. That’s today’s newly published episode featuring Helen Tan...

Season 3 launched today! ❤️ Super excited with my first episode of this third season with Japanese entrepreneur, Yuka Imanishi of CURIO Japan. Have a listen and let me know what new additions you can spot in this season. New episodes drop every Friday from now on. Click link in bio.

Season 3 launched today! ❤️ Super excited with my first episode of this third season...

Shadaitul Intan was someone who was recommended to me, someone that I interviewed for Season 2. She is fiercely independent and spoke about pivoting almost instantly when the pandemic hit the world last year. As a trainer, she quickly turned to the online world to continue educating people. What she said above is true. We need to be able to talk about our work and be proud of what we are doing. If your work and business matter, you must let the world know about it. Yay or nay? Listen to her episode on Womenpreneurasia.com or find my podcast by googling. ✔️ #womenpreneurasia #kristagoon #malaysianpodcasters #podcastforbusiness #podcastforasia #malaysiaceo #womenceos #womenentrepreneurs #asianwomenceos #podcastforwomen #podcastforentrepreneurs #podcastforasians #wisdomofwomen #businesswomenasia #asianwomeninbusiness #asianwomenvoices #shadaitulintan #trainingsolutions #malaysia #singlemother

Shadaitul Intan was someone who was recommended to me, someone that I interviewed for Season...

Cha-Ly Koh was a guest of mine on Season 2 that was a surprise to talk to. Exceptionally open and honest, she spoke about the reality of being an entrepreneur especially a solo founder with a team of 20 doing urban planning data analytics. She was smart enough to realise it was time to pivot when what she initially believed in didn’t really work out the way she wanted it to. I found her to be incredibly driven and tenacious but also wonderfully warm and humorous! (She admitted to being a plant killer). 🪴 So many lessons to be learnt from this Kuala Lumpur entrepreneur! Have a listen! 📣 #womenpreneurasia #kristagoon #malaysianpodcasters #podcastforbusiness #podcastforasia #malaysiaceo #womenceos #womenentrepreneurs #asianwomenceos #podcastforwomen #podcastforentrepreneurs #podcastforasians #wisdomofwomen #businesswomenasia #asianwomeninbusiness #asianwomenvoices #urbanmetry #chalykoh #kohchaly #urbanplanning #urbandata #urbanisation #payroll #ghosts

Cha-Ly Koh was a guest of mine on Season 2 that was a surprise to...

Got a gift all the way from LA. Dianne Lee sent me her book a week ago. We connected when she found my website - the podcast website. Her book was written during last year’s lockdown in the States and she is turning the yin into yang; turning stereotypes into strengths. And here’s what I found while reading her book - she’s Malaysian by birth and grew up in Klang! She has been in the US since she was 17 and successfully doing what she loves. I love how my podcast is helping me connect to Asian women the world over. If you have a strength, don’t ever waste it. Use it to rally more people to your mission. #womensupportingwomen #stopasianhate #leveragingstereotypesbook #claimyourseat #diannelee #yinyang☯️ #booksbywomenforwomen #asianamericanwomen #asianamericanauthors #podcastinglifestyle

Got a gift all the way from LA. Dianne Lee sent me her book a...

Top 3 episodes as of this week. (And yes, the typo niggles me too. But it came from my podcast host and I can't fix that typo so I live with it. Sigh!) Dr Vimaleswari or Vimi as I call her is still going off the charts with this deeply honest interview in Episode 9 of Season 1. She revealed why she moved out of the corporate world after more than 20 years. She started first as an engineer and then moved to become a HR specialist and later got head-hunted to become the MD of a data analytics multinational corporation. Fellow Penangite Rina Neoh shared her growing up years in the bad-ass neighbourhood of Rifle Range and what that taught her about life (and how she ended up becoming an investor although she has a degree in computer science) in Episode 11 of Season 1. And then there's Anushia Kandasamy who told me how she ended up in business after being a McKinsey consultant for more than a decade in Episode 4 of Season 1. She also backpacked overland with her German husband! Listen to them all on my website. Link in bio above! #rinaneoh #ficusventure #anushiakandasamy #samaneaconsulting #vimiramasamy #stravik #womenofasia #womenpreneurasia #kristagoon #entrepreneurship #podcastforbusiness #podcastforasia #malaysiaceo #womenceos #womenentrepreneurs #asianwomenceos #podcastforwomen #podcastforentrepreneurs #podcastforasians #wisdomofwomen #businesswomenasia #asianwomeninbusiness #asianwomenvoices

Top 3 episodes as of this week. (And yes, the typo niggles me too. But...

I would like to read more, think more, rest more and live more! I would like to spend more time with my sisters, dad, nephew and niece in Selangor. I haven't seen them in 2 years now. I would like to chill with my best friends. And have a picnic with my husband. What about you?

I would like to read more, think more, rest more and live more! I would...

Amita Nandi of TACT World said these words of wisdom in Ep 13 of Season 2. She capped the season and in her story she reveals what it’s like to change and transform when training work ran dry. She had to re-evaluate her beliefs and ask what could she do while waiting out the “storm”. Have you ever mulled over decisions, confused and unsure? Have a listen to Amita’s story! #womenpreneurasia #kristagoon #malaysianpodcasters #podcastforbusiness #podcastforasia #malaysiaceo #womenceos #womenentrepreneurs #asianwomenceos #podcastforwomen #podcastforentrepreneurs #podcastforasians #amitanandi #decisionmaking #decisions #wisdomofwomen

Amita Nandi of TACT World said these words of wisdom in Ep 13 of Season...

Success needs to be redefined. What is your definition of success? What is your success in? My success is in creating a podcast where I get to connect with Asian women entrepreneurs across Asia. I define success as enjoying the process of creating each episode even as I reach for the completion of each season. (By the way, I am in the midst of recording Season 3 and this season is going to be just as amazing as last season.) Someone once said success isn't always what's defined by others. It's how you define it that's important. #successredefined #successful #whatissuccesstoyou #womenpreneurasia #kristagoon #malaysianpodcasters #podcastforbusiness #podcastforasia #womenentrepreneurs #asianwomenceos #podcastforwomen #podcastforentrepreneurs #podcastforasians

Success needs to be redefined. What is your definition of success? What is your success...

I stopped being afraid of… . . . rejection. In the past, I didn't ask enough because I was afraid people would say no. And then I decided that I was going to overcome this fear of being rejected. Do people still say no to me? Yes, they do. But more people have said yes than no. And I walked through the fear. I came out OK on the other side. What's your fear? #womenpreneurasia #kristagoon #podcastforbusiness #podcastforasia #womenceos #womenentrepreneurs #asianwomenceos #podcastforwomen #podcastforentrepreneurs #podcastforasians #fears #rejection #beingafraid

I stopped being afraid of… . . . rejection. In the past, I didn't ask...

WomenpreneurAsia.com is the best place to find out about my podcast but you can also search for my show on Spotify. Of course, there's a lot more information about my podcast guests on my website but if you just want to listen, check out Spotify. #spotify #businesspodcast #womenpreneurasia #kristagoon #entrepreneurship #malaysianpodcasters #podcastforbusiness #podcastforasia

WomenpreneurAsia.com is the best place to find out about my podcast but you can also...

We seldom think about the perfect day because we forget. In the busy days of our lives we must take time to envision. Mine is a day of lazy reading.

We seldom think about the perfect day because we forget. In the busy days of...

What makes us better is reflection. Here’s a question to help you do just that. Happy Sunday!

What makes us better is reflection. Here’s a question to help you do just that....

Shamala Hinrichsen is the CEO of Hanai based in Germany. Hanai bridges healthcare information, identity and inclusion using technology. Its app products are built on the backbone of technology and medical information, changing the lives of women, one community at a time. Shamala who lives in Germany with her husband and two children, calls herself an Ipoh girl at heart. She had worked in three continents – North America, Asia and Europe – and trained as a scientist and in her own words, had a comfortable life and career. So why did this Malaysian woman start her own social enterprise? Listen to her story at womenpreneurasia.com

Shamala Hinrichsen is the CEO of Hanai based in Germany. Hanai bridges healthcare information, identity...

One of the best things about the women’s leadership program in Hawaii was our time with the high school girls at Sacred Hearts, a local school. They were especially excited to meet us as we came from countries they’d never been to. I sat with two gorgeous Hawaiian girls and drew them a map of Malaysia and showed them how far I had to fly to reach Oahu. They told me their dreams of going to college on the US mainland. Then I met two Malaysian girls, Cass and Zoe who were with their friend, Kaiulani. The Malaysian girls were half-Malaysian and they excitedly told me how they loved Milo dinosaur. And Kaiulani had nary a clue what it was! I didn’t know I was an inspiration to her until her email arrived. I felt that we should go out to speak to girls and let them imagine a bigger world that awaits them and their dreams. For it takes just a spark, a word, a memory that someone pushed you forward and suddenly you believed you could fly. Who was that for you? Mine was my Form 1 English teacher, Mrs Prema, who had full confidence in me and my language ability.

One of the best things about the women’s leadership program in Hawaii was our time...

Episode 2 is all about trusting yourself and challenging yourself every day. This time I spoke to Rowena Morais of Vertical Distinct and she opened up about herself, how she ended up running her business that spans HR, IT and communication! Get her episode on any podcast app when you search for Womenpreneur Asia or head on over to our website (link in bio) to listen directly. Remember to leave me a comment or rating or share what you found invaluable! Happy Sunday y’all! ❤️

Episode 2 is all about trusting yourself and challenging yourself every day. This time I...

See Wai Hun was sheer delight to interview and it was fitting that hers is the first episode of Season 2. As the CEO of Juristech and also CEO of the recently acquired iMoney Group, Wai Hun talks openly about her startup days. She began her business in 1997 when Asia was in a financial crisis. She also spoke of her struggle as a mom and how she balances her role as a CEO and as a mom using some truly innovative approaches. You’d love her vibrancy as she is not afraid to show her vulnerability in this no-holds barred conversation. Listen on Spotify or on womenpreneurasia.com

See Wai Hun was sheer delight to interview and it was fitting that hers is...

Numbers. This week I was surprised to get in my inbox some stats from Podcast.co that hosts my episodes. The top 3 episodes this week with my trailer sandwiched in between. I published a bonus episode last Friday where Anushia interviewed me. Check that out while I prepare to kick off Season 2 this Friday. I publish a new episode every Friday for the next 13 weeks. What’s your fave one from Season 1?

Numbers. This week I was surprised to get in my inbox some stats from Podcast.co...

What does a podcast setup look like? Mine is really basic but it gets the recording/episode done. I have my laptop sitting on top of an unused toolbox - the kind you get from ACE hardware. It’s the right height to give my Mac that lift so that I am not looking down at the built-in webcam. Next is my Fifine brand microphone which sits on top of two books. This was a recent improvement as I used to use my trusty old Apple ear buds with mic! And I use Streamyard to record the interview. My ring light is off to my right as I need it to brighten up my face as my guest and I are on video. It’s a Streamyard feature - once I hit record I record video and audio. This way I get to see my guest and her facial expressions which makes our recording so much livelier. I hope you can hear the camaraderie in our voices! What do you think of this setup?

What does a podcast setup look like? Mine is really basic but it gets the...

We’re starting Season 2 interviews after CNY. Nominate someone you know for our podcast! Get the form link at our contact page. Link in bio. 💋

We’re starting Season 2 interviews after CNY. Nominate someone you know for our podcast! Get...

When I’m scheduling guests for the podcast, the world clock feature in my phone is the best thing ever! Keeps me sane as I go back and forth finding the best time to speak to my guests. What’s your fave phone feature?

When I’m scheduling guests for the podcast, the world clock feature in my phone is...

I met Norhani during our time in Honolulu and I love her bohemian style and colours. She is always elegantly dressed. I also liked her langkit project which helped her help her Filipino community in her hometown of Marawi which had just come out of civil strife. When we talked in Ep. 3, it was the start of the lockdown in Manila last year. We had met in Ho Chi Minh just a few weeks earlier but we each came back to our countries on time! Phew! She was in a dark place at that time. She owned retail outlets for her fashion brand and didn’t know what to do. Listen to this episode for its rawness and emotional honesty. Link in bio.

I met Norhani during our time in Honolulu and I love her bohemian style and...

You’ve heard the ladies on my podcast and now it is your chance to see them on FB Live with me. It’s a virtual launch party this Sunday 4pm (Malaysia time) and I hope all of you will log on to ask questions too. It’s rare not to mention difficult to get a bunch of high profile women together (even virtually). Join us for a virtual launch party 🎉 I am super duper excited!

You’ve heard the ladies on my podcast and now it is your chance to see...

What a year! It’s been an exhilarating one for me where I got pushed out of my comfort zone. I didn’t like doing videos but hey I started doing not just video but live video. I didn’t know how to start a podcast but hey I recorded a full season - 13 episodes in less than 3 months. So what I’ve discovered is, we can all do unstoppable things if we just get over ourselves and our insecurities. Embrace the unknown. Tale a step beyond and find out exactly what we can each do for ourselves, for each other. Were there disappointments? Sure. Did people let me down? Of course. Did I rant and rave? Yep. But I also know I am made of stronger stuff and the universe always provides. Some doors close, others open. Just take a deep breath and open that new door. May your 2021 be full of amazing possibilities. 💋

What a year! It’s been an exhilarating one for me where I got pushed out...

I met Zhafira Loebis in Hawaii. She is the CEO of Babyloania, a baby equipment rental business in Indonesia. I interviewed her about how she started and what strategies she uses for marketing her business. She was a true delight to talk too - as you will hear from the podcast episode. She is clever and creative and this ex-lawyer turned entrepreneur is an inspiration to listen to and learn from. Listen to her episode on Womenpreneur Asia. Link in bio.

I met Zhafira Loebis in Hawaii. She is the CEO of Babyloania, a baby equipment...

Mahalo! Womenpreneur Asia got its headstart in Oahu where I refined my podcast project with these friends. They came from all over the Asia Pacific and we helped each other improve our proposed projects. I am grateful to all these friends for we had learnt so much from each other and learnt with each other.

Mahalo! Womenpreneur Asia got its headstart in Oahu where I refined my podcast project with...