Empowering Conversations

With Asian Women Entrepreneurs Across Asia

Woman riding tiger

Newest Episodes

Season 11 

We’re now in Season 11 of Womenpreneur Asia!

Each season runs for 14 weeks, with a brand-new episode released every Friday.

Hosted by Krista Goon, every episode features an Asian woman entrepreneur who shares her story — her journey, her struggles, and her wins in life and business.

  • S11-E2: Marinel M. de Jesus, Esq.

    Founder, Brown Gal Trekker LLC & Equity Global Treks – The Porter Voice Collective, The Philippines

    The Philippines

    Marinel M. de Jesus challenges the mountain tourism industry’s systemic inequities by centering porter voices and women guides, advocating for decolonized, community-led trekking. Her journey—from law to global mountains—illustrates practical, compassionate leadership that uplifts marginalized communities across Asia and beyond.

    Krista Goon

    Womenpreneurasia s11 marinel de jesus
  • S11-E1: Krista Goon

    Podcast Host, Womenpreneur Asia

    Malaysia

    After 155 episodes across 10 seasons, I’ve learned that growth begets more growth. When we raise the voices of women who are building in Hong Kong, India, Vietnam, Singapore, and beyond, the ripple effect reaches far wider than a single show. This is about building credibility, opening doors and creating real opportunities for each other.

    Krista Goon

    Headshot Krista
  • S10-E14: Xiao-Ly Koh

    Chef and Founder of Xiaobycrustz, Malaysia

    Malaysia

    This final episode of Season 10 is a deep dive into how a passion for French pastry can become a sustainable, story-driven business in Asia. Xiao-Ly Koh shares how she balances art and passion with the realities of running a retail patisserie and online store, educating customers about French pastry, leveraging visuals and storytelling in marketing and building a lasting legacy. It’s a practical look at turning creative craft into an approachable, local-flavored brand.

    Krista Goon

    Womenpreneurasia s10 koh xiao ly

Insights From Asian Women Entrepreneurs in Asia

Candid conversations about entrepreneurship with Krista Goon and her guests across Asia

Womenpreneur Asia is the podcast for you if you’re looking to be inspired by impactful and entrepreneurial women across Asia. Tune in to 150+ authentic conversations we’ve been privileged to host—stories that are real, relatable, and deeply empowering. Whether you're just starting out or scaling up, these episodes are designed to fuel your own entrepreneurial journey with insight, courage, and community. We believe the best lessons come from hearing stories that move us—and motivate us to do better.