Visibility as a Catalyst for Opportunity: Thrive Meetup by Rowena Morais featuring Krista Goon
This final episode of Season 9 is repurposed from a compelling Thrive Meetup webinar hosted by Rowena Morais. In this webinar, entrepreneur and podcaster Krista Goon shared her insights on why visibility is not just nice to have—it’s essential, especially for women striving to make their mark. The conversation centered around how showing up authentically in public spaces, whether online or offline, creates real opportunities for growth, impact and connection.
Visibility Matters…A Lot!
“Visibility opens doors,” said Rowena as she kicked off the discussion. “People can’t support you, champion your work, or collaborate with you if they don’t know who you are.”
Krista agreed wholeheartedly, reflecting on how stepping into the spotlight allowed her to grow her web development business, Redbox Studio, and build her personal brand.
Krista emphasized that visibility doesn’t have to feel awkward or forced—it can and should be aligned with one’s values and strengths.
From Stage Fright to Strategic Storytelling
Krista recounted her first foray into visibility in 2004 when she joined her husband’s web development business. With a background in communications but no experience in tech, Krista leaned into her strength: speaking.
She accepted every opportunity to present at events and conferences, despite early bouts of imposter syndrome. “I felt like, who am I to talk about this?” she admitted. But by showing up consistently, she not only gained confidence but also credibility.
Her communication skills became her unique advantage, allowing her to speak about web development in a way that connected with business owners.
Reinventing Platforms, Staying Relevant
Over the years, Krista’s methods evolved. She transitioned from speaking engagements to blogging and social media, particularly LinkedIn, and most recently to podcasting. In 2020, she launched Womenpreneur Asia, a podcast amplifying the voices of Asian women entrepreneurs. The podcast became her new platform—one she had complete control over and could use to support causes she deeply believed in.
For Krista, this adaptability is key. “Our platforms may change over time,” she explained. “But the message and mission can stay consistent.”
Visibility Works for Entrepreneurs & Career Professionals
While much of Krista’s journey applies to business owners, both she and Rowena stressed the importance of visibility for professionals in corporate settings. LinkedIn, for example, offers a powerful space for building a visible, credible professional presence—even if you’re not running your own business.
Rowena added, “Your personal brand exists whether you shape it or not. So why not be proactive and shape the narrative yourself?”
Krista’s 3-Step Strategy
For those feeling overwhelmed about putting themselves out there, Krista offered a simple, actionable framework:
- Choose your format – Do you prefer writing, speaking, or audio? Pick what feels most natural to you.
- Clarify your message – Identify a few key topics you want to be known for and build your content around those.
- Pick one platform to begin – Don’t try to be everywhere. Start with one place—LinkedIn, Substack, or even a personal blog—and be consistent.
She also shared her personal method of maintaining consistency: a “story vault” where she stores content ideas and drafts in batches, making it easier to stay visible without burning out.
Visibility Is a Long Game
Both Krista and Rowena emphasized that building visibility is not about chasing trends—it’s about long-term, strategic self-promotion done in a way that feels authentic.
For a quick way to discover where you are in terms of visibility, Krista encouraged listeners to Google themselves—or better yet, ask AI to describe them. “If you don’t like what you see,” she said, “you can change the narrative.”
Thoughtful and Present On Your Own Terms
Rowena closed the session with a powerful reminder: “This is not about becoming a content machine. It’s about being consistent, thoughtful, and present—on your own terms.”
Krista invites anyone interested in her work to visit RedboxStudio.com or connect with her on LinkedIn, urging listeners to google her.
Note: Learn about Rowena Morais and her business in this episode of Womenpreneur Asia.