Malaysia
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S10-E14: Xiao-Ly Koh
Chef and Founder of Xiaobycrustz, Malaysia
This final episode of Season 10 is a deep dive into how a passion for French pastry can become a sustainable, story-driven business in Asia. Xiao-Ly Koh shares how she balances art and passion with the realities of running a retail patisserie and online store, educating customers about French pastry, leveraging visuals and storytelling in marketing and building a lasting legacy. It’s a practical look at turning creative craft into an approachable, local-flavored brand.
October 31, 2025
S10-E13: Krista Goon
Host, Womenpreneur Asia, Malaysia
In this reflective solo episode, I invite you to rethink leadership and followership. I share how leadership isn’t always front-and-center and how following—when driven by belief and timing—can spark collaboration that changes the game.
October 24, 2025
S10-E12: Sonam Ludhani
Revenue Operations, TONOMUS (NEOM), Malaysia & UAE
Sonam Ludhani - Dubai‑based revenue operations and AI strategist - shows that it's not about getting more leads; it's about uncovering revenue from the leads that you already have. From pivoting from supply chain to GTM at tech giants to building small but powerful AI tools, she reveals practical steps to align people, processes and tools (even with something as humble as Excel) to grow margins. Learn why revenue operations matters and how to start deploying this in your business to unlock real value.
October 17, 2025
S10-E10: Danya Adriana Feri
Visual Artist, Malaysia
At just 17 years old, Danya Adriana Feri has already turned her passion for painting into a thriving art business. From discovering her style during lockdown to completing large-scale commissions for clients like YTL and Marriott, Danya is proof that age is no barrier to pursuing your creative dreams.
October 3, 2025
S10-E6: Fumiko Inada
Fumiko Inada is the founder and CEO of Bee Informatica in Malaysia, a digital microfinance company dedicated to supporting small and micro businesses. Fumiko shares how her experiences across Asia shaped her vision, the challenges she faced as a woman founder in fintech, and how she’s using technology to make financial access faster, fairer, and more inclusive.
September 5, 2025
From Vision To Voice: Episodes
A special bonus series based on a virtual program named From Vision To Voice: A 4-Week Visibility Sprint for Women Who Do Great Work that I developed with my friend, fellow entrepreneur and communications specialist, Rowena Morais. We came up with this idea of a Behind-The-Scenes series to show you how we are developing our virtual program.
August 6, 2025
S9-E14: Rowena Morais ft. Krista Goon
Have you ever felt like you’re doing great work, delivering value, helping your clients or teams—but somehow, you’re still not being seen? If so, you’re not alone. And you’re definitely not invisible—you just haven’t fully stepped into your visibility yet. For the final episode of Season 9 of Womenpreneur Asia, I did something different. Instead of interviewing a guest, I became the guest — joining leadership coach and content strategist Rowena Morais for her Thrive Meetup where we talked candidly about visibility, imposter syndrome, and how to show up in a way that feels authentic, not awkward.
April 25, 2025
S9-E13: Jillian Tan
Founder of Poppylab, Malaysia
Jillian Tan is the creative entrepreneur behind Poppylab, a Malaysian costume jewellery line known for its colourful and joyful designs. Jillian shares her journey from starting Poppylab more than a decade ago and growing it into a brand that celebrates individuality and happiness through unique costume jewellery that her clients have come appreciate.
April 18, 2025
S9-E11: Krista Goon
Host, Womenpreneur Asia, Malaysia
In this solo episode, I am sharing with you one of the most powerful tools for marketing yourself and your business — personal branding and storytelling. I’ll be breaking down how to craft a compelling personal brand story, why it matters, and how to use it effectively in your marketing. By the end of this episode, you’ll walk away with actionable steps to start telling your own story with confidence.
April 4, 2025
S9-E10: Krista Goon
Host, Womenpreneur Asia, Malaysia
For a long time, I played by the rules. I thought they were firm, unbendable structures that defined what I could and couldn’t do. But then I realized something—sometimes, all it takes is the boldness to ask. This flipped a switch in my head. And when you ask, you’ll either get a no, a yes, or a maybe. A no changes nothing, but a yes or a maybe? That can open doors you never imagined as it has done for me. In this solo (and succinct 10 minute) episode, I share some strategies to help you start living boldly!
March 28, 2025
S9-E7: Krista Goon & Roselin Das
International Women’s Day Special Episode
Your story is powerful and when crafted strategically, helps you sell and market more easily! It's the core message of this episode which is repurposed from a webinar organised by Futurelab. Krista was invited by Futurelab to speak alongside Roselin Das, the co-founder of Moms Village Asia and they dove deep into sharing their best strategies for storytelling and personal branding for women entrepreneurs, honed through experience and years of being in business.
March 7, 2025
S9-E6: Phoebe Lee
Managing Director, Sonic Lobby, Malaysia
Sound influences how people feel about a brand and Phoebe is on a mission to get businesses to pay more attention to sound. She discusses her entrepreneurial journey, from her childhood love for singing to launching an audio branding business which is still relatively new and niche. She speaks frankly about getting blank looks to questions that stump her and how she had to transition from composer to business owner and the game-changing advice from her father that helped her overcome her challenges.
February 28, 2025
S9-E2: Melor Mokhtar
Artist Coach, Malaysia
A Malaysian artist coach currently based in New York, Melor Mokhtar is excited to help Asian women artists with their art businesses. Her career in the global art market and upbringing across diverse cultures as a diplomat's child have influenced her perspective and outlook as a coach for artists. Melor says that her mission is to help other Asian women uncover their own potential.
January 31, 2025
S9-E1: Krista’s Solo Episode
Host & Creator, Womenpreneur Asia
Welcome to the launch of Season 9 of Womenpreneur Asia! This episode marks an exciting evolution for the podcast as I take you behind the scenes, share my journey and what’s been happening in my podcasting life and introduce some fresh elements for this season.
January 24, 2025S8-E13: Dr Vimi Ramasamy
Founder & CEO, STRAVIK, Malaysia
Dr. Vimi Ramasamy, Founder and CEO of STRAVIK, makes a much-anticipated return to discuss a core business topic - Environmental, Social, and Governance (ESG) - and why ESG is riddled with confusion and apprehension among businesses and how business owners can start taking ownership and control over the matter.
August 9, 2024
S8-E11: Shariffa Sabrina
Founder, Tanah Aina Sdn Bhd, Malaysia
Shariffa Sabrina is the founder of Tanah Aina Sdn Bhd which began as a glamping experience. It has now become an eco-resort experience complete with dining and nature activities across Malaysia. For Shariffa Sabrina, her intention is to offer a true sustainable eco experience in the heart of the Malaysian jungles and it is all about preserving and appreciating the natural wonders that Malaysia has to offer.
July 26, 2024
S8-E10: Coach Wendy Wong
Managing Partner of Petadiri Leadership, Malaysia
Coach Wendy Wong was a high flyer with a tonne of corporate experience in finance and HR. When she decided to start her own business as a coach, she hired a coach to help her strategize. Her coach had advised that she would take at least 3 years to get stabilized in her business but she thought she could do it in 6 months.
July 19, 2024
S8-E9: Afi Sulaiman
Artist & Illustrator, Malaysia
Afi is a millennial who was dabbling with digital art when she was in her gap year. At that time, she was undergoing mental health issues and looked towards art as a form of therapy and self-expression. Little did she know that this path would propel her into the limelight and now she is a commissioned artist who works with corporate companies, small businesses and individuals.
July 12, 2024
S8-E8: Karen Tan
Founder, Menoplus, Malaysia
Juggling business, taking care of her family and caring for elderly parents while navigating menopause led Karen Tan to a dark place. She experienced itchiness to hot flushes, coupled with frustration and sleepless nights. But from the depths of despair and a desire to figure things out came an "aha!" moment, a turning point that ignited a mission: to empower women on their own perimenopause and menopause journeys.
July 4, 2024
S8-E7: Ida Othman
Owner, Asia Natural Essentials Sdn Bhd, Malaysia
Ida Othman's story is one of perseverance, embracing the power of outsourcing and a personal quest for a safe, natural and effective teeth whitening solution. It all began with Ida's own desire for a brighter smile and from this desire, her teeth whitening product was born!
June 28, 2024