Hana Chua

Director of Business Finance, Kebun Kota, Malaysia

Hana Chua is the Director of Business Finance at Kebun Kota Sdn. Bhd, Pahang, Malaysia. The family business that she is in comprises many moving parts – from aquaculture to sustainable farming to creating ripples in the local cafe scene with their cafe arm, Roots. Hana opens up about her experiences as a young woman navigating the complex waters of a family business deeply rooted in sustainability.

Episode 10

Written by

Krista Goon

Published on

January 5, 2024

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Womenpreneurasia S07 Hana Chua

In the heart of Kuantan, where the sea breeze meets the whispers of a close-knit community, Hana Chua, the Director of Business Finance at Kebun Kota Sdn Bhd, is not only cultivating sustainable farming but also creating ripples in the local cafe scene with Roots.

In today’s conversation, Hana opens up about her experiences as a young woman navigating the complex waters of a family business deeply rooted in sustainability.

Check out Season 5, Episode 13 where I interviewed Hana’s mom, Kaniza Shafie who shares more about Kebun Kota, the sustainable urban farming business that they own. Kebun Kota is a thriving 14-acre farm when in the past used to be a used quarry.

Womenpreneurasia S07 Hana Chua

“Beware of those who seek constant crowds, they are nothing alone,” echoes in Hana’s mind, a mantra from Charles Bukowski that resonates with her as she treads the path of entrepreneurship.

Farming & Sustainable Eating

Family, for Hana, is the bedrock of her inspiration. The Chua family’s commitment to sustainable farming and smart urban agriculture forms the cornerstone of Kebun Kota.

This commitment also extends to Roots, a cafe that started as a haven for book lovers and evolved into a platform for sustainable practices, sparking vital conversations about nutrition, localizing food and forgotten delicacies.

Recently, Hana embarked on her first solo trip, a journey of self-discovery and personal growth. This endeavour reflects her adventurous spirit and willingness to step beyond the familiar confines of both her family and business. The solo trip is a metaphorical extension of Hana’s journey in creating her space within the family business.

Hana’s tastes and moods are as dynamic as the changing winds in Kuantan. From the pages of “Tokyo Express” to the cultural exploration in “The Accidental Malay,” her reading choices mirror her diverse interests. When it comes to food, her favorites are as varied as her bookshelf – anything that combines convenience with the right mix of carbs and protein: sandwiches, kimbap rolls, temaki, burritos, and pao. Her eclectic taste in food is reflective of her multifaceted personality.

As for hobbies, Hana’s schedule, dominated by the demands of the family business, leaves little room for personal pursuits. Yet, she remains open to rediscovering hobbies when time permits, hinting at a potential return to activities that bring her joy and relaxation.

Hana’s journey is a testament to her resilience, adapting to cultural nuances and striving for individuality within the family business. With a mantra guiding her through the challenges and a family providing unwavering support, she continues to navigate the delicate balance between entrepreneurship, sustainability and personal growth. 

The story of Hana Chua serves as an inspiration for young women aspiring to carve their paths in family businesses while remaining true to their individuality.

Find out more about Hana Chua through these links: