Amy Tsien, the CEO and Founder of Eve Bliss, embodies resilience and passion. Her journey from overcoming childhood bullying to creating a functional wellness brand is a testament to her mantra: Laugh, rise, and thrive through chaos.
A Path Rooted in Resilience
Born in the U.S. but raised in Hong Kong, Amy has always been deeply connected to both cultures. She was bullied twice in her early years—once at nine in Hong Kong and again at fifteen in England.
Instead of letting these experiences define her negatively, Amy used them as stepping stones to build mental resilience. She found solace in journaling, a practice she continues today, which later inspired one of Eve Bliss’ products—a wellness journal.
Her experiences led her to prioritize both physical and mental well-being, values that have shaped the mission of Eve Bliss.
From Retail to Wellness Entrepreneurship
Amy’s career spans various roles in retail—from fashion to beauty and health supplements. Her last corporate role in a health food startup sparked a deeper interest in the wellness industry, motivating her to launch Eve Bliss. She envisioned a brand that would make wellness more accessible, enjoyable and holistic.
The Birth of Eve Bliss
Founded during the peak of COVID-19, Eve Bliss started as a personal mission to create a wellness drink that was both functional and delightful.
The company’s flagship product is a functional soda infused with turmeric, Asian plum, electrolytes, and vitamins. Unlike other sugary or highly caffeinated beverages, Eve Bliss provides a healthy alternative for those seeking hydration, balance, and vitality.
Beyond beverages, the brand has expanded its offerings to include wellness journals and liver protection packs, reinforcing the importance of both mental and physical health.
Building the Eve Bliss Community
Amy believes that true wellness is a community effort. Eve Bliss stands out in the competitive wellness market by hosting unique wellness events—yoga sessions in hotel lobbies, art therapy classes, and run clubs—all aimed at fostering meaningful connections among its customers. Rather than relying on traditional advertising, Amy focused on word-of-mouth and authentic user experiences to grow her brand.
Additionally, Eve Bliss supports mental health initiatives by partnering with Mind Hong Kong, a nonprofit organization that offers pro bono counseling and educational resources. A percentage of online sales from their 12-can packs is donated to this cause.
The Chaos of Entrepreneurship
Running a startup is never smooth sailing. Amy recalls an early challenge—managing a three-day festival booth with only one part-time team member. With a limited budget, they DIY-ed the entire setup, spray-painted materials, and worked tirelessly from 10 AM to 5 AM. Despite the exhaustion, Amy describes the experience as rewarding and a reminder of why she thrives in chaos.
More recently, Eve Bliss faced an inventory shortage due to unexpected large orders. While this was a good problem, it still required quick thinking and relationship management to retain customers. Amy’s approach? Prioritize solutions, maintain transparency with her team, and trust that everything happens for the better.
The Future of Eve Bliss
Amy is committed to growing Eve Bliss in Hong Kong before expanding further into Singapore. The company is also developing new flavors to diversify its product line. On a personal level, Amy plans to embark on a self-reflection journey by answering 100 curated questions about her motivations, energy sources, and aspirations.
Advice for Aspiring Entrepreneurs
Amy’s key advice for those looking to start their own business is simple yet profound:
- Know your ‘why’. Passion alone isn’t enough; your business should align with your values and goals.
- Celebrate small wins. Entrepreneurship is a long road—find joy in every milestone.
- Surround yourself with the right people. Building a strong, passionate team is crucial for long-term success.
- Never wait to show love. Appreciate and express gratitude to those who support you along the way.
Through her journey, Amy has proven that even in the face of adversity, one can rise, thrive, and create something impactful. Whether it’s through wellness drinks, community events, or personal resilience, she continues to inspire others to embrace life’s chaos and turn it into something extraordinary.
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