This is an edited audio recording featuring Krista when she was invited to speak as a panelist in a private, closed-door e-panel session with a group of women leaders.
She was sharing the stage with another panelist but this edited audio recording features only Krista’s speaking segment.
Highlights of her 35 minute audio:
Krista emphasized the importance of empathy, deep listening and knowing and playing to one’s strengths in the business world.
Krista recounted her initial challenges as a woman in a male-dominated industry, where she had to prove herself twice over. She stressed the value of empathy in building trust with prospects, enabling a better understanding of their needs.
She also highlighted her journey of developing expertise in web development, web design, web copywriting, marketing, and SEO, emphasizing that having substance and empathy is a powerful combination.
Furthermore, Krista encouraged self-awareness by suggesting that individuals identify their strengths, possibly through assessments like Strengthsfinder, and seek opportunities to leverage those strengths.
She advised volunteering for tasks aligned with one’s strengths, such as speaking or networking, both inside and outside of the workplace. Krista mentioned the significance of joining an NGO related to one’s passion to polish leadership skills and connect with others, noting that making mistakes in an NGO is less consequential than in a corporation.
Finally, Krista stressed the importance of advocating for other women and highlighted her Womenpreneur Asia podcast as a platform for women to shine. She concluded by emphasizing that leadership begins with self-awareness, making individuals better equipped to help others.