NEW-API To Empower Women Entrepreneurs Across ASEAN, Pacific and India

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Written by

Krista Goon

Published on

November 12, 2024
BlogNews

FOUR women from different countries have come together to establish the Network for Entrepreneur Women Associations in ASEAN-Pacific-India (NEW-API), an alliance dedicated to empowering women-led organisations in entrepreneurship across the region.

Krista Goon of Malaysia, Sharyne Fong of Fiji, Tanya Raj of India and Mona Celine Marie Villas Yap of the Philippines embarked on this partnership after participating in the Indo-Pacific Economic Framework for Prosperity (IPEF) programme from Oct 6 to 19 in the United States. The Leaders Lead On Demand (LLOD) exchange programme was sponsored by the United States Department of State.

New Api Asean Pacific India
The women participants of various ASEAN countries, Fiji and India of the IPEF 2024 program at APEC, Seattle.

They were among 23 participants from eight countries, including Brunei, Indonesia, Thailand, and Vietnam, who were selected to join the programme where its primary focus was to promote collaboration, innovation and economic prosperity across the Indo-Pacific region.

The IPEF, launched by the US in 2022 with 13 partner nations, focuses on the opportunities related to the four pillars of IPEF, notably fair economy, clean economy, connected economy and resilient economy.

Participants of the LLOD programme came from different backgrounds, including venture capitalists, government officials, private entrepreneurs, and individuals working with community organisations and non-governmental organisations.

Krista, who co-owns Redbox Studio in Penang and co-founded WomenBizSENSE with Datin Josephine Yoong, was selected to join the programme based on her application.

A podcaster since 2020 with her show Womenpreneur Asia, Krista expressed her enthusiasm for the programme’s goals and its positive impact on participants.

Through the IPEF initiative, the four women decided to found NEW-API and create a platform that empowers women-led organisations in entrepreneurship, offering opportunities for knowledge sharing, network building and business growth.

Each founding member brings unique expertise to the network: Krista is a seasoned entrepreneur and advocate for women in business; Sharyne is a business consultant and managing director of Insight Business Advisory Pte Ltd in Fiji; Tanya is the founder and CEO of Ficuslot & Eduratnam Innovation Pte Ltd, a technology firm in India; and Mona leads the Quezon City Small Business Cooperatives Development and Promotions Office in the Philippines.

“We realised we could accomplish so much together, even as friendly competitors within the region. We aim to support each other in growing our businesses,” Krista said.

For the full article, visit: https://www.buletinmutiara.com/new-api-formed-to-empower-women-entrepreneurs-across-asean-pacific-and-india/