S05E05: Pearlin Siow, Book Mama of Boss of Me, Singapore
Today’s episode is with an entrepreneur, bestselling author and book publisher from Singapore, Pearlin Siow. Pearlin calls herself the Book Mama at Boss Of Me, a boutique book publishing company.
Her journey is a little unusual in that she started writing her bestseller first and her business came after when more and more entrepreneurs began asking her to write their books.
Pearlin started as a journalist at Singapore Press Holdings upon graduation. In 2000, she left to found an online barter site (which she talks about in this episode) and later, entered the corporate world when she became the business development manager for CNET Asia.
This journalist-turned-entrepreneur published her first book – a bestseller – in 2008 – when she was inspired by Tim Ferriss’s 4-Hour Work Week.
Up till then she always thought only famous people wrote books. Tim’s book reframed her thoughts about book and book writing.
Her first book, Boss of Me, was written when she went out to interview 20 Singaporean entrepreneurs and it quickly became a hit! Boss of Me is available on Amazon as well as regionally in Hong Kong, Malaysia, India, Thailand and Australia.
Soon after, she wrote three more books – Sleep & Get Rich, Secrets Of Asia’s Most Successful Internet Gurus and Do You Have What It Takes To Be Boss.
She admits she has been fortunate that her business grew organically after writing her first book. People were recommending her to their friends and her business started growing.
Before long, she was getting a steady stream of clients who wanted to get their stories told and written. Eventually, she moved into helping them publish their books by setting up her own team, working with book production experts such as designers, printers and book distributors.
In our interview, she said she set a 100-book milestone but it seems she could be hitting the target soon since she is already working on her 60th book at the time of this podcast interview. It is no surprise then that she is inspired by her clients and happy that she is able to help people distil their wisdom into bestsellers.
One key message that I really liked is Pearlin’s focus on self-care. She schedules her business around this and it is a non-negotiable. In our interview, she spoke about the early years of her business when she was burnt out and I believe she took that lesson seriously and vowed to prioritize her health and well-being.
Her favourite quote is “Master your mind and you can master anything” which is tattooed in Sanskrit on her body. When not hanging around inspiring people or travelling, Pearlin can be found in the yoga studio perfecting her asanas.
As an author and book publisher, Pearlin says she has too many favourite reads. “I love biographies of inspiring people like Steve Jobs and Elon Musk. Tim Ferriss is also a huge inspiration.”
Music-wise, Pearlin enjoys anything that her husband — a DJ at Zouk, plays, be it eclectic, funk, soul, techno, etc.
Connect with her: http://www.bossofme.sg
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