Today’s episode is packed with practical strategies and takeaways as we dive into Michelle Hon’s business. If she sounds familiar, you might have heard her story in Season 4 where we were first introduced to her entrepreneurship journey.
Michelle is not just a business owner; she’s the driving force behind MomBoss Academy, a place for women entrepreneurs looking to turn their dreams into reality while juggling the beautiful chaos of motherhood.
Meet Mom, Author and Boss
Michelle, a mother of three, founded MomBoss Academy in 2018 with a vision to empower women to start and grow their businesses from the comfort of their homes. But this isn’t just a business for Michelle; it’s a mission to support and uplift fellow moms in their entrepreneurial journey. We didn’t have the chance to go deep into her business the first time we recorded so I brought her back again so that she could elaborate on the programmes that she helps mothers with.
In our conversation, Michelle walked us through the heart of MomBoss Academy—its unique programmes which she says are designed to meet the needs of women navigating entrepreneurship and motherhood. She speaks about MomBossGo which is about starting a business from zero. She works with women to help them turn their passion into something they can be proud of although she does add a caveat – entrepreneurship isn’t the path for everyone.
While we may be passionate about business, Michelle and I know that it’s not an easy path and not a path that everyone treads with equal success.
This is why my podcast is here for you. Through my podcast, I speak to women entrepreneurs and show you the stories, struggles and strategies so that you can decide for yourself.
For those already on their entrepreneurial journey, Michelle explains that In-Demand is a game-changer programme. This programme helps women entrepreneurs not only build their brands but also sets them up with an automated system that consistently generates leads and sales. It’s about crafting a brand that not only speaks but also sells.
Finally, she goes on to speak about her sales training programme, Sales Mastery. Sales can be intimidating, especially for those just starting or even seasoned professionals. Sales Mastery at MomBoss Academy is a unique blend of expertise and psychology, helping sales professionals understand the intricacies of the sales process.
The Key to Sustainable Revenue
What sets MomBoss Academy apart is Michelle’s genius concept of building assets for the business. In her case, the programmes themselves are assets. She creates them once and they keep generating revenue as long as people participate and buy her programmes. It’s a brilliant model that not only allows for financial stability but also empowers Michelle to reach and impact a broader audience over time.
Reverse Engineering Success
Michelle shared a golden nugget during our conversation—the importance of reversing the process of building a business. Instead of starting with a product or service, she emphasizes the need to understand the target market and the problems and needs of the audience first. It’s about listening intently, identifying pain points, and then crafting solutions that truly resonate. This approach, she believes, is the key to building a business that stands the test of time.
But the journey doesn’t end with the programmes. MomBoss Academy offers a membership for those who want to continue the momentum. This subscription-based membership is a community where graduates of the programs can access ongoing coaching and support from Michelle herself.
My conversation with Michelle revealed not only the programmes offered at MomBoss Academy but a belief that a lifestyle business is possible for mothers who stay home to care for their families.